What core problems does an event marketing platform solve? How to use it？

The core value of an Event Marketing Platform lies in using digital means to solve these pain points, turning every event into a "low cost, high conversion" growth engine. Among them, BagEvent (百格活动) has become the preferred choice for over 500,000 organizers due to its all-scenario adaptability, closed-loop data capabilities, and practical implementation.

I. What Core Problems Does an Event Marketing Platform ?

1. Low Acquisition Precision: Say Goodbye to "Spraying and Praying"

• Precision Screening: Customize registration forms with mandatory fields like "Industry, Job Title, Purchasing Needs, Budget Cycle." It supports field logic (e.g., selecting "Has Purchasing Plan" automatically triggers a "Planned Time" field) to automatically filter out non-target audiences. Example: A manufacturing summit used this to increase the ratio of precise customers with equipment purchasing needs from 28% to 65%.
• Channel Tracking: Generate unique QR codes for each traffic channel (Official Accounts, Communities, Referral Programs). Real-time statistics track registration volume, check-in rates, and conversion rates per channel. Example: Discovering that "Referrals" had a 42% conversion rate compared to 8% for "Social Ads" allowed for immediate budget reallocation.
• Content Lead Generation: Built-in white papers and case studies set as "Free with Registration," using high-value content to attract and screen for high-intent potential clients.

1. Low Process Efficiency: Automation Replaces Manual Labor

• Automated Registration: Real-time sync of registration info to the backend with automatic format validation (phone/email) and interception of duplicate entries. Result: Statistical time for a 200-person meeting reduced from 1 day to 10 minutes.
• Automated Guest Management: Batch send invitation links and automatically track statuses (Confirmed/Pending/Declined). Online submission and review for PPTs and bios, with auto-reminders (e.g., "3 days to event, materials missing") to avoid manual follow-ups.
• Automated Materials: Template-based generation of badges, invitation letters, and agenda handbooks. Supports batch export for printing. Result: Production time for 200 badges reduced from 4 hours to 30 minutes.

1. Vague Channel Effectiveness: Visualized Data to Know "Where the Money Went"

• Omni-channel Data Tracking: Exclusive channel codes precisely track the full data link: "Exposure → Registration → Check-in → Inquiry → Signing." Example: A tech company found that "Vertical Industry Media" (10k investment) brought 8 signed orders (ROI 1:12), while "Short Video Ads" (20k investment) brought only 1. They immediately adjusted their strategy.
• Real-Time Monitoring: Organizers can view registration progress and channel ratios via a dashboard. If a channel's volume drops, they can immediately troubleshoot links or supplement creative assets.

1. Loss of High-Intent Leads: From "Passive Waiting" to "Active Locking"

• On-Site Interaction Screening: Use polls, Q&A, and downloads to auto-tag high-intent clients. Example: Attendees asking about pricing or downloading solutions ≥2 times are tagged "High Intent." A tax consultancy summit locked in 120 high-intent clients this way, achieving a 38% follow-up conversion rate.
• Real-Time Lead Sync: Leads collected on-site sync seamlessly to CRMs (WeCom, Salesforce). Sales teams can view tags and interaction history instantly, enabling "immediate follow-up after the event."

1. Fragmented Data: From "Scattered Data" to "Decision Support"

• Full-Link Data Loop: Connects "Online Registration → Offline Check-in → On-site Interaction → Post-event Conversion." Generates visual reports (e.g., 500 Registered → 320 Checked-in → 90 Inquiries → 15 Signed).
• Multi-Dimensional Analysis: Analyze by attendee identity, session popularity, or exhibitor interaction. Example: Discovering "SMB clients have 2x the signing rate of large enterprises" allows focus on SMBs for the next event.

1. High Compliance Risk: Guaranteed Data Security

• Certified Security: ISO 27001 and GDPR certified. Uses AES-256 end-to-end encryption, supports field-level masking (e.g., 138****5678), and blockchain evidence storage. Example: A multinational pharma company used BagEvent for an academic conference, fully complying with GDPR for EU expert data.

II. How to Use the Event Marketing Platform? The BagEvent Practical Guide

1. Pre-Event: Precise Acquisition & Efficient Prep (1-2 Days)

• Build Registration Carrier: Use BagEvent templates to quickly create pages/miniprograms. Customize branding, set ticket types (Early Bird, Group, Sponsor), and integrate payments/invoicing.
• Set Acquisition Tools: Generate unique QR codes for all channels. Add "Core Needs" fields to forms and upload "Industry White Papers" as incentives for registration.
• Automated Prep: Batch import guest lists, send invites, and set "material submission reminders." Generate badges/agendas via templates and sync with printers.

1. During Event: Interaction & Locking (Make the Site a Conversion Window)

• Efficient Entry: "Scan + Face Recognition" check-in (1 sec/person). VIP lanes and differentiated material distribution.
• Interaction Screening: Opening polls ("Do you have purchasing plans?"), mid-session Q&A ("Current core pain points"), and post-session downloads. All data syncs to the backend for auto-tagging.
• On-Site Conversion: Set up a "Consultation Zone" using BagEvent's appointment feature. Announce "Attendee Exclusive Offers" (e.g., 99 RMB trial pack) to lower decision thresholds and close deals on-site.

1. Post-Event: Review & Follow-up (7-Day Conversion Loop)

• Data Review: Log in to the backend to view Channel ROI and funnel conversion reports. Analyze churn reasons and high-intent profiles.
• Segmented Follow-up: Automatically segment by "High/Low Intent."
• High Intent: Push "Signing Discount + Case Studies."
• Low Intent: Push "Event Replay + Industry Insights."
• Note: Use the MarketUP marketing module for automated reach.
• Long-Term Asset: Archive attendee info into the enterprise knowledge base. Set "30-day follow-up reminders" for unsigned clients to nurture potential needs.

III. Why BagEvent Event Marketing Platform? 5 Irreplaceable Core Advantages

1. All-Scenario Adaptation:

• Case: A group enterprise managed internal training, industry summits, and international expos with one system, boosting efficiency by 60%.

1. Data-Driven:

• Case: A medical device company reduced acquisition costs by 42% and increased lead conversion from 8% to 35%.

1. Security & Compliance:

1. Lightweight Operation:

1. High Cost-Performance:

• Case: A startup saved 80% in labor costs and recovered the system investment in 2 months.

IV. Summary: Choose BagEvent for High-Efficiency Growth